- innovation
- innovation in‧no‧va‧tion [ˌɪnəˈveɪʆn] noun1. [countable] a new idea, method, or invention:
• It is a fairly recent innovation for rent to be paid in advance.
• the technical innovations which research could deliver to the economy
2. [uncountable] the introduction of new ideas or methods:• We encourage creativity and innovation.
• Mr. Bohn planned to accelerate the pace of technological innovation at Porsche.
ˌproduct innoˈvation [countable, uncountable]when new or better products are designed and developed, or the new or better product itself:• Many economists blamed South Korea's economic problems on its lack of product innovation.
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innovation UK US /ˌɪnəʊˈveɪʃən/ noun► [C] a new idea, design, product, etc.: innovations in sth »recent innovations in technology
»Product innovations lead to an increase in effective demand which encourages an increase in investment and employment.
► [U] the development of new products, designs, or ideas: »He says universities should work with the private sector to foster innovation and entrepreneurship.
»financial/organizational/technological innovation
»Their success lies in combining an effective innovation process with superior product concept.
Financial and business terms. 2012.